Gamification
AB develops digital marketing and communications strategies to help businesses grow.
Gamification
35 years old is the average age of players worldwide. As soon as AB learnt that insight, decided to build engaging experiences through
-Games in AB Touch Points
-Contests with gaming aspect on SO.ME, Site & Mobile app for extra fun & engagement.
Playing any of the available games and have fun during the daily shopping trips at AB proved to be the best engaging way.
Gamification
Objectives
Analytics
FY 2023
Games
Avg. Gamers /AB Plus & Play game
47K
Redemption Rate
7,9%
