Digital Media

At AB, #allazoumesinithies we share ideas, tips and actions, dedicated to the two most important houses of our lives, our body and our planet.

The AB site transfers online the best AB experience in a responsive way to 1.300.000 visits in a monthly basis.

It’s full of products, content, recipes, contests, activations.

It offers the best eshopping experiences.

A customer portal is included with each customer personalized offers but also customers’ last receipts of the last three month period.

AB Social Media is a priority since 2011 that we strategically decided to invest in this complementary channel of communication.

Gamification increases engagement and creates a unique experience for customers. AB is actively exploiting this opportunity in order to engage and reward customers in every possible way:

• AB Plus Games are a unique tool to engage & communicate with customers, available through AB FB Messenger and in-store at the AB Kiosks.
• Explore all games here. Use the credentials to have a look at games we ‘ve launched so far. Username: Gamer Password: mp@cc
• Contests with a gaming aspect on SO.ME, Site & Mobile app for extra fun & engagement