Traditional Media

In Greece, TV remains the dominant mass medium for adults and consists around 55% of the media mix of Advertisers. One promo spot is seen 3-4/times per week by more of 3.000.000 people in the 25-54 age group.

AB Weekly Leaflet customers’ penetration is big and it’s of great boost in sales of products that participate in it. Our customers find the best selection & truly low prices products in order to organize their purchases.

ΑΒ Food stories magazine provide readers with recipes, wine pairings cooking & H&W tips & secrets from the experts.

Direct Mail is an all-time classic asset including AB plus point coupons. A great tool to target your customers and select the perfect audience based on demographics and transactional data.

Besides the traditional character it has – it’s on paper – it remains extremely popular among targeted tools.