TV

In Greece, TV remains the dominant mass medium for adults and consists around 55% of the media mix of Advertisers. One promo spot is seen 3-4/times per week by more of 3.000.000 people in the 25-54 age group.

TV

Objectives

Lead Sales
Increase Brand Awareness
Enhance Instore Campaigns

Analytics

FY 2023
Coverage
4.1M
SOV
22%
GRPs/week
200
TV contribution in total sales
6,5%
Average sales increase vs before promo period
192%
Customers’ penetration
38,2%

Did You Know?

“Buyer Insights Tell The Future”