Every week, 14,000 customers order their groceries online via ab.gr. The option to add a free product/sample during delivery has become really popular. In addition to brand building and trial, it’s also a good way for getting into the consumer’s purchasing moment. In the future the service would become targeted in different groups, based on previous purchases.
The ideal tool for new products to stand out and best sellers to be more visible & searchable.
Coming soon…
In AB we think mobile first in all our implementations & developments. It’s the hand extension of our customers. Thus, AB communicates regularly through:
– Native developed apps and push notifications.
– Viber (a popular instant messaging method among Greeks). More than half of our mobile customer base is Viber.
AB sends digital coupons or other relevant valuable content.
The AB newsletters (nsl) are sent on a weekly basis up to 470.000 email recipients. The open rate & the CTR are among the highest not only in the market but compared to other industries as well. There options are:
-Newsletter banner in a corporate or eshop base
-Dedicated newsletter with coupon/s targeted to a specific audience based on supplier goals
“It is a capital mistake to theorize before one has data. — Sherlock Holmes”
