AB Mobile apps

In AB we think mobile first in all our implementations & developments. It’s the hand extension of our customers. Thus, AB communicates regularly through

Native developed apps and push notifications with targeted & geotargeted options.

Viber (a popular instant messaging method among Greeks). More than half of our mobile customer base is Viber.

AB sends digital coupons or other relevant valuable content.

Mobile app

Objectives

Lead Sales
Increase Brand Awareness
Provide Users with Useful Content

Analytics

FY 2023
Mobile app
Mobile app downloads
381K
Active users-devices per month (YTD)
59K
Avg open rate/push
3,87%

Did You Know?

“You can have data without information, but you cannot have information without data. — Daniel Keys Moran”