For at least a year now, we were discussing about the need of a microsite including all Marketing capabilities of the AB Universe. But you know how these discussions always end… “Yes we need to find time…” I am sure you know how it feels. Tomorrow was the answer. Please admit that has happened to you as well. It will feel better… ?
The vision we had though, the devotion, good intentions and…COVID accelerated the process.
Our vision was to create one stop&shop site for all of you interested in AB Owned Media in order to receive all the updated info you need in an easy & trackable way. It’s a self-service site, easy to access & navigate either you are within Marketing, Sales, Insights departments of your company or in the agency side.
As you will see, the site consists of 5 main parts.
1. AB Owned media (deployed in 4 axes Digital/Traditional/Eshop/Instore)
2. Personalization
3. Data Insights
4. Specs
5. Costs
Additionally, we can see the editorial calendar relevant videos and of course initiatives we have worked together and we are proud of as well as benchmarks & best practices.
We hope you enjoy it and that you find it interesting & helpful.
If yes, drop us line or subscribe in our newsletter in order to receive our monthly newsletter.
Best,
Chryssa Vrouzi
on behalf of a team of passionate marketing professionals in house & outsourced
PS 1. The access in the below information is free of charge.
PS 2. Do not worry the microsite doesn’t substitute our interactions. We will continue to support you for further advisory, brainstorming, second opinions, alternatives, way arounds and of course for implementation & reporting.
