Direct Mails

Mass media remain high in customers preference. AB goal is to make TV & print interactive & relevant.
Traditional Media TV Weekly Promo Leaflet AB Food Stories Direct Mails

AB Direct Mail

Direct Mail is an all-time classic asset including AB plus point coupons. A great tool to target your customers and select the perfect audience based on demographics and transactional data.

Besides the traditional character it has – it’s on paper – it remains extremely popular among targeted tools.

Direct Mails

Objectives

Lead Sales
Increase Brand Awareness
Provide Users with Useful Content

Analytics

FY 2022
AB Plus Cardholders
2.3K
Avg Target Group*
*Based on targeting criteria
29K
Average redemption rate
7%
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