Digital Signage
Through our stores we differentiate customer experience and offer special shopping journeys.
About Digital signage in AB…
A modern way of communication that generates awareness of a product or campaign and increase sales.
Digital signage solutions manage scheduled advertisement content such as TVCs and mood videos.
1854 Digital signage screens in 101 stores.
Digital Signage
Objectives
Analytics
FY 2022
Average Sales Uplift vs Control Stores *
*Control stores | Cluster of stores without digital signage promo during the campaign
*Control stores | Cluster of stores without digital signage promo during the campaign
20%
