Data Insights
Insights provide essential wisdom about your customers & reveal actions you can take to improve your strategy & performance
1
e-Commerce Kit
Who
1 brand in a given category (sku level)
What
How does my brand performs online? How my SKU's perform week by week vs Last Year
Why
- E-com performance (brand inside category, %evol vs LY)
- KPI's performance (sales, quantity, promo sales, customer segmentation)
- Customer performance
- Comparison & contribution
When
Analysis period for 1 quarter (weekly breakdown)
How much
800€ / brand /category for 1 quarter
-20% included
2
Brand Insights
Who
1 Brand
(Within a given category)
What
Category & Portfolio Performance
(Customers’ transactional behavior & buying patterns)
Why
- How is my brand performing, compared to the category?
- Who are my customers & how are they driving sales?
When
Analysis period:
1 Quarter (vs LY)
Semester & Annual analysis available
How much
4000€ / 1 quarter
-20% included
3
New Product Launch
Who
1 New Product Launch within a given category
What
Analyze innovation’s performances after its launch, to identify buyers’ profile and corrective actions
Why
- How is my new launch performing?
- Get the number of new products’ buyers
- Identify their purchase behavior
When
Analysis period:
Up to 1 Quarter after new launch.
How much
4.000€ / 1 quarter
-20% included
