Νέα ΑΒ Plus

In AB we think mobile first in all our implementations & developments. It’s the hand extension of our customers. Thus, AB communicates regularly through:

• Our natively developed AB app embedding all AB Plus features and AB Eshop
• Push notifications
• Banners

Using our enhanced CRM capabilities for targeted or triggered messages allow us to instantly reach in a more direct and engaging way.

• For digital coupons, promos and AB Plus relevant content
• For targeted Suppliers’content

The AB newsletters (nsl) are sent on a weekly basis to almost 700,000 unique email recipients. The open rate & the CTR are among the highest not only in the market but compared to other industries as well. Placement options include:

•  Newsletter banner in our corporate, AB Plus or eshop customer base
•  Dedicated newsletter with offer(s)/coupon(s) targeted to a specific audience based on supplier KPIs

Via our successful AB Plus loyalty scheme our customers earn points, which they can now exchange for free products. Participation in free products includes:

• Dedicated Free products section at ab.gr and AB app
• Instore signage
• Complimentary promoted via AB Plus communication assets

AB is the only Retailer in Greece that offers personalized offers. Suppliers choose the products they want to participate in the offer pool and an AI algorithm allocates 8 personalized offers per week in a customer base of more than 500.000 customers.
Your product is on top of customers’ mind throughout the year. You grow sales & revenue, you gain market share and you increase intelligence on customers spending trends with analytical annual reports. The process is fully automated, effortless with no extra production costs

• All AB plus coupons offer extra points for purchases from specific product categories, product lines or product(s).
• Customers just activate the coupon offer and make a purchase to earn the reward!
• Coupons can be redeemed in AB Eshop & in-store!
• Do not miss on the chance to build a game based on your brand image, choosing from multiple available mechanisms.
• Offer a playful campaign with an AB Plus reward for purchases from specific product categories, product lines or product(s)
• Games are communicated organically through ab.gr and all AB Kiosks.

Insights provide essential wisdom about your customers & reveal actions you can take to improve your strategy & performance. Ideal way to optimize your marketing budgets.